Open House

I AM MEDIA

Check out this presentation below, brought to you courtesy of Futurelab - some great stats about the death of old media and the birth of a new social dialogue....

85% of Chinese people don't watch commercials - that's a lot of ad avoidance going on!

Great Creative, Great Media Planning

Every Friday in London, a free magazine is distributed at train stations and underground stations and it's all about sport. That's why they called it "Sport." Clever. Anyway it's a great read, in its first quarter it distributed 319,000 copies. Below is a picture of friday morning's edition:

The day before the 6 nations game, nice photo, nice line "Try'd and tested" and a great piece of media planning - getting the outside cover of the magazine practically every bloke reads on the way to work on friday. And 'Sport' has a really high readership - i.e. many more people read each copy, because people pick them up on tubes and station platforms.

Shame the game was really dull.

Steve

The All Powerful iPhone

the mash ups have already begun.... if only it had a snow plough function, it would have come in handy today in London! have a good day

Audi vs Nasa

If you have a great fact, all you have to do is get out of the way

So Nasa have filed 6,509 patents to date, whereas for the A6, Audi filed 9,621...to me that's an amazing fact. It takes up approximately 2 seconds in this ad; the remaining 1min 28 seconds is a lot of admittedly impressive filming, but why hide such a gem in amongst all of it?

Anyway this ad ran a while ago, I just came across it during work - a lot of the time there seems to be lots of stuff that gets in the way of the great facts that lie at the heart of brands - why do they get lost? Why do people forget that consumers are interested in stuff like this, this is what makes people engage with brands, not the fancy pants frilly bits around the outside.

Is it about winning awards or engaging with consumers?

Hope everyone is having a good day,

Steve

No Angel

 

Diesel is the winner of this month's Creative Showcase, run by the IAB (Interview with the CEO will be on Open House next week) with their Fallen Angel Campaign.

This includes a slick, shiny microsite and some great online ad work (click the Creative Showcase link to have a look).

Also check out www.fallenwings.org - a blog documenting global incidences of wings falling to earth, like this video:

All the stuff they are doing ties in so nicely with the Brand for Successful Living proposition. Heaven doesn't seem so bad after all.