Adage (another great site by the way - sign up for the digital newsletter, that's where this info comes from) has praised Nike for its digital strategy, and with quotes like this you can kind of understand why:
"With well over 1 million miles -- equivalent to circling the world more than 40 times -- logged by Nike Plus runners in just 10 weeks, it's fair to say that Nike and Apple have changed running forever."
This is all about the Nike/iPod tie up, and the site that they launched - the integration with Apple is great, the brands fit well with each other.
However Adage says Nike took a hit in profits in their first quarter (down 13%) despite a record $15 billion sales, so it's not all happy days.
Read the full article here
Cheers
Steve
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