Ipsh!

Ipsh are a damn cool mobile marketing company that have just recently opened up an office here in the UK. The link to their site is on the right.

The reason I mention them is to allow me to tenously link to something I saw on the tube the other day and found hard to believe.

The tube in London is the only place in London where you are guaranteed not to have network for your mobile. Only when after 10 minutes of walking through half lit tunnels you get out into the fresh air again can you start using your phone.

I couldn't believe how many ads in the carriage I was in had response mechanisms that required you to text something to a number to enter a competition, get more information or whatever it was.

Even when presented directly with an option right there and then to win something, I know I sometimes can't be bothered to opt in, so I fail to believe that many people save the number in their phone and text when they finish their journey.

It's a bit like advertising TVs somewhere with no electricity.

Steve