These are the two most interesting pieces of offline communications I have seen this week in sunny London town.
Based on a really old cliche, they manage to be quite funny. But even though I saw them, liked them, stopped and took a photo I still didn't go in to get a bagel - I was late for work and wasn't in the mood for a bagel - just shows that all the good communications in the world are wasted if it isn't relevant to the consumer at the time the consumer sees it.
Let me know what you think, and send in any pictures of stuff you've seen that's good. stephen_roest@yahoo.com.
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