Now I'm not afraid to have a pop at the TV ad industry from time to time (something along the lines of "The 30 second Tv Ad spot is dead") but they can still do some really, really cool stuff like the new sony ad. Hands up, hats off, it's a great ad.
But, you might disagree - let me know what you think of it.
Is it only a good ad because is such a cool thing to have done, i.e. a really big stunt? Or genuinely a well thought out creative execution?