According to an article by the Guardian the Sun's (the most read paper in the UK) readership has fallen to its 1974 levels - it is down to 3.1 million copies a day. In fact all newspaper's circulation had either stagnated or declined.
The only newspaper to buck the trend was the FT, which showed an increase in circulation to sell 432,036 copies per day in October.
Thanks to Antony Mayfield over at Open for the info on this.
Putting the drop in newspaper circulation and therefore readership into context, by the end of the year, online ad spend is set to overtake national print spend as reported by Brand Republic earlier this year.
How do newspapers evolve to accomodate people's desire to consume information differently?