Someone once told me that this industry is "inherently based on people's knowledge and ideas."
That means the output of agencies is going to be directly linked to the knowledge and ideas of the people that work there.
I think this often gets forgotten in what is an incredibly busy and at times demanding industry.
That's why I am so pleased that Omnicom have stepped up to the plate and are running their first and hopefully annual Omnicom Summer School this year in August.
Check out this link for more information http://openhouse.typepad.com/omnicomsummerschool
It is a great way for people who want to get into the industry to get a head start, learn more about the various sectors, meet and network with some of the best agencies in the world and hopefully enjoy themselves as well.
If anyone has any questions, or knows of anyone who might be interested, please pass it on.
Have a good weekend,