OK, something fun for the bank holiday weekend - a lovely game for Orange by Poke where they have slapped a GPS tracker on a bull in a field and you have to pick where that bull will be at 3pm. Winner gets a ticket to Glasto. Check it out here http://spotthebull.orange.co.uk/
It's a digital version of the old classic "Guess Where the Cow is Going To Crap In The Field"....it's an old world country life digital mashup.
A good example of an integrated piece of communications - I'm not convinced that the web is a very good display medium, so it is ideas like this that will increasingly come to the fore as we become better adept at thinking up nice ideas that work on and offline. The more converged the world becomes, the easier this will be.
Story from Faris over at Talent Imitates, Genius Steals. I rest my case.