New articles and interviews for your perusal today:
What is brand experience, with Jordan Waid
What the hell is social media, with Antony Mayfield
Transumerism and the importance of experience
And these sexy new ads for the Playstation 3. So my leaning is towards below the line, two way communication but still, these new ads ('Baby,' 'Eggs' and 'Rubiks') look fantastic. Who says the TV ad is dead?!
We like.
Have a good one, Steve
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