This is an explanation about the industry that has got me through those conversations with friends who ask me who I work for. It's not that interesting but if you can get it now when you start applying for things it'll give you a clearer picture of who you are trying to work for and also show you have done a bit of research. Never a bad thing.
Basically all the advertising, marketing, pr and media agencies in the world are all owned by one of the following (I'm deliberately ignoring all the independent agencies to make it easier to explain) :
Omnicom is the biggest in terms of something called market capitalisation - which is how much money would be available if they sold all their shares at once at any given time. It is something around the $16 billion mark.
Omnicom is basically a holding company - they are not an agency in themselves, they only own other agencies. They don't produce any advertising, they leave that up to the agencies they own.
One of the divisions of Omnicom is DAS or to use its full title Diversified Agency Services. DAS is where all the agencies that aren't advertising are 'kept.' So, it has responsibility for all the direct marketing, digital, sales promtions, branding, healthcare and pr agencies that belong to Omnicom all over the world.
And every year, DAS London run a graduate scheme called Accelerate, and my time on the scheme motivated me to create this site to help students who want to get into marketing improve their knowledge of the industry and therefore their chances of getting a job.