More money spent advertising online

Than in national newspapers by the end of the year. That's the prediction based on the current figures for the amount of money being spent in online advertising as reported by Brand Republic. Check out the full article here. One quote though that I will add here is

The UK is the first market where internet advertising [spend] has moved into double digits

The only sectors of advertising that are growing are the ones that are focused on building relationships with consumers - Direct Marketing and Digital.

TV ad spend is decreasing, possibly because consumers are becoming more demanding - they want the interactivity, personalisation and individuality the intertnet offers in everything. Where they don't find it, they switch off.

Maybe. It's just an idea. Check out the following links to find out some more if you are interested:

Internet Advertising Bureau (IAB)

Enclick and the rise of viral marketing vs TV

As always, am very interested in your ideas and comments.